Software review
Journal of the Academy of Marketing Science · 1991 · Volume 19 · Issue 4
Abstract
Carroll, J. Douglas, Paul E. Green and Catherine M. Schaffer. 1986. “Interpoint Distance Comparisons in Correspondence Analysis.”Journal of Marketing Research23 (August): 271–280.ArticleGoogle ScholarCoombs, C. H. 1964.A Theory of Data. New York: Dryden Press.Google ScholarGoodnow, Wilma Elizabeth. 1988.MapWise 2.02 User’s Manual. Clarendon Hills, IL: Market ACTION Research Software.Google ScholarHoffman, Donna L. and George R. Franke. 1986. “Correspondence Analysis: Graphical Representation of Categorical Data in Marketing Research.”Journal of Marketing Research23 (August): 213–227.ArticleGoogle ScholarHolbrook, Morris B., William L. Moore and Russell S. Winer. 1982 “Constructing Joint Spaces from Pick-Any Data. A New Tool for Consumer Analysis.”Journal of Consumer Research9 (June): 99–105.ArticleGoogle ScholarLevin, Joel H. 1979. “Joint-Space Analysis of ‘Pick-Any’ Data: Analysis of Choices From an Unconstrained Set of Alternatives.”Psychometrika44 (March): 85–92.ArticleGoogle ScholarDownload references
Keywords
Correspondence Analysis, ASCII File, Software Review, Marketing Researcher, Chain Pharmacy
Enable JavaScript for citation tools and additional paper interactions.