Book reviews

Abstract

Issues in Pricing: Theory and Researchby Timothy M. Devinney (Lexington, MA: Lexington Books, 1988, 412 pp., $55.00)Google ScholarSales Management: Analysis and Decision Makingby Thomas N. Ingram and Raymond W. LaForge (Chicago: The Dreyden Press, 1989, 752 pp., $45.95)Google ScholarCognitive and Affective Responses to Advertisingedited by Patricia Cafferata and Alice Tybout (Lexington, Mass.: Lexington Books, 1989, 414 pp., $59.00)Google ScholarDecisions in Marketing Cases and Text/Second Edition by Ring, Lawrence; Derek A. Newton; Neil H. Borden, Jr.; Paul W. Farris (Homewood, IL, BPI/IRWIN, 1989, 955 pp., $38.95)Google ScholarChildren as Consumers: Insights and Implicationsby James U. McNeal (Lexington, MA: Lexington Books, D.C. Heath and Company, 1987, 211 pp.; $29.95)Google ScholarDownload references