Are bank marketing information systems relevant?
Journal of the Academy of Marketing Science · 1973 · Volume 1 · Issue 1
Abstract
Authors and AffiliationsMarketing Officer First National City Bank, New YorkFrederick A. PalumboAuthorsFrederick A. PalumboView author publicationsSearch author on:PubMedGoogle Scholar
Keywords
Marketing, Banking Service, Banking Institution, Banking Community, Marketing System
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