A segmentation strategy for the 1980’s: Profiling the socially-concerned market through life-style analysis
Journal of the Academy of Marketing Science · 1982 · Volume 10 · Issue 4
Abstract
Life-style analysis was performed to determine the activities, opinions and interests of the socially-ecologically concerned consumer. The more “concerned” consumer was found to be more physically active, family oriented, liberal and self-assured than those not demonstrating such concern, and more rational and deliberate in respect to their consumer behavior.
Keywords
Consumer Behavior, Social Concern, Marketing Effort, Target Market, Segmentation Strategy
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