Airline safety: Perceived and actual

Harold W. Berkman Ph.D., Leonard H. Chusmir Ph.D., Howard S. Gitlow Ph.D., Paul Hertz Ph.D.

Journal of the Academy of Marketing Science · 1982 · Volume 10 · Issue 4

Abstract

This study investigated how the American traveler perceives U.S. and foreign airlines in terms of safety, and compared that perception to the actual safety records of the same airlines. In addition, the relation of the respondents' ethnic origin and safety perceptions was examined. Results indicate that 1) there is a substantial portion of the population that favors U.S. airlines regardless of individual ethnic origin, 2) of those individuals who do not favor U.S. airlines there is a significant relationship between ethnic origin and the carrier's country of origin, and 3) there exists a considerable misperception of airline safety.

Keywords

Ethnic Origin, Safety Record, Coral Gable, Information Handling, Safety Perception

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