Market forecasting with binomial plotting graph papers
Journal of the Academy of Marketing Science · 1974 · Volume 2 · Issue 3
Abstract
A simple method of analyzing sales data is presented utilizing binomial plotting graph papers. The procedures for assembling the data, plotting the results and interpreting the developed information are presented in three examples. These examples demonstrate the results of a trial sales period, a forecast of national sales from the trial period, and a forecast for an expanded model line from a two model line. A technical appendix is included describing the binomial distribution and demonstrating its applicability to sales data and market forecasting.
Keywords
Trend Line, Product Family, Trial Period, Sales Data, Binomial Probability
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