Toward upgrading the quality of consumer decision-making

Journal of the Academy of Marketing Science · 1984 · Volume 12 · Issue 1

Abstract

This paper explores the notion of consumer informations systems as a framework for studying consumer behavior. It is argued that this approach may be a particularly productive one for those interested in improving the quality of consumer decision-making.

Keywords

Consumer Behavior, Management Information System, Correct Dimension, Consumer Decision Process, Market Information System

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