Consumer shopping orientations, non-store retailers, and consumers' patronage intentions: A multivariate investigation
Journal of the Academy of Marketing Science · 1984 · Volume 12 · Issue 1
Abstract
Over the last few years, nonstore retailing has become an important and integral part of the American retailing scene. However, very little published research exists regarding these new methods of retailing. This study examines the role of consumers' shopping orientations, and type of nonstore method on consumers' patronage intentions of a set of selected products. The results are supportive of the two research hypotheses. Theoretical and managerial implications are discussed.
Keywords
Multivariate Investigation, Mail Order, Retail Institution, Shopping Orientation, Patronage Intention
Enable JavaScript for citation tools and additional paper interactions.