MOIP: A framework for curricula planning in an academic market
Maurice G. Clabaugh Ph.D., Joanna R. Wallace M.B.A.
Journal of the Academy of Marketing Science · 1984 · Volume 12 · Issue 1
Abstract
Many curriculums have failed to demonstrate prolonged growth in academic enrollments. This indicates the need for using the marketing concept as a systematic approch to evaluate this problem. Marketing-Oriented Instructional Planning provides a formalized, systematic approach to gather information for planning curriculums by career tracts.
Keywords
Marketing, Career Path, Target Market, Career Area, Resource Analysis
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