A factor analytic comparison of outshopping behavior in larger retail trade areas
R. Eric Reidenbach Ph.D., M. Bixby Cooper Ph.D., Mary Carolyn Harrison Ph.D.
Journal of the Academy of Marketing Science · 1984 · Volume 12 · Issue 1
Abstract
Three patronage factors appear to motivate outshopping behavior across larger retail areas. The results are supported by research which has typically concentrated on smaller retail trade areas. This correspondence suggests a generalized outshopping behavior which may be attributable to the inability of retailers to completely satisfy all dimensions related to the shopping experience.
Keywords
Factor Structure, Baton Rouge, Market Area, Shopping Trip, Retail Area
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