Student perceptions of questionable personal selling practices
Joseph A. Bellizzi Ph.D., Ronald W. Hasty Ph.D.
Journal of the Academy of Marketing Science · 1984 · Volume 12 · Issue 1
Abstract
This paper reports the findings of a study which identify student ethical evaluation of questionable yet common personal selling practices. The results suggest generally that students' perceptions may not be as negative toward personal selling as reported in earlier studies dealing with perceptions of business generally. There are, however, differences in student perceptions between business and nonbusiness students suggesting that course of study, curriculum and exposure to professors may have an effect on ethical perceptions. Differences between male and female students are also reported.
Keywords
Student Perception, Business Student, Sales Manager, Ethical Perception, Sales Force
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