“Learning” and grade expectations: A study of instructor evaluations
Franklin S. Houston Ph.D., James L. Davis M.B.A.
Journal of the Academy of Marketing Science · 1977 · Volume 5 · Issue 3
Abstract
This study examines instructor evaluations as used in introducing marketing classes. The report attempts to see if a student's increase in the knowledge of marketing is related to his/her eveluation of the instructor. “Learning” does not appear to be related to the student's evaluation of the instructor, but expected grades for the course and changes in anticipated grades are related to the student's perception of the instructor's effectiveness.
Keywords
Instructor Evaluation, Teaching Assistant, Exam Score, Evaluation Question, National Exam
Enable JavaScript for citation tools and additional paper interactions.