Congressional acts that affect your marketing decisions

Steuart Henderson Britt Ph.D., Janice Diane Gordon M.B.A.

Journal of the Academy of Marketing Science · 1974 · Volume 2 · Issue 1

Abstract

You need to be aware of the tremendous influence which Acts of Congress have on marketing decisions, and you ought to know which Acts of Congress are most likely to affect these business decisions. Here is a summary of the 84 most significant Congressional Acts—beginning with the Interstate Commerce Act of 1887, and concluding with concise descriptions of four important Acts of 1972.

Keywords

Federal Trade Commission, Aircraft Noise, Resale Price Maintenance, Marketing Decision, Flammable Fabric

Enable JavaScript for citation tools and additional paper interactions.