An analysis of inter-unit control in channel systems
Richard W. Hansen Ph.D., Michael G. Harvey M.B.A.
Journal of the Academy of Marketing Science · 1974 · Volume 2 · Issue 1
Abstract
The overall success of a channel, in terms of profit and/or stability it can return to its members, may very well depend on a process of (integrated) coordinated action. (Stern, 1965)
Keywords
Relative Advantage, Distribution Channel, Copt, Channel System, Control Continuum
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