Franchising: A marketing system to improve inner city conditions
Journal of the Academy of Marketing Science · 1974 · Volume 2 · Issue 1
Abstract
One of the most pressing problems for society today is that of the Race/Poverty dilemma. The plight of the black and the ghetto are synonymous in that they are a portrait of poverty. One program which many have heard very little about can make a significant contribution to upgrading of a ghetto area. It can do so primarily by creating new opportunities for the nation's small businessman—and, in the process, for those in disadvantaged minority groups. This paper examines the many facets of thefranchise systemexploring its attractiveness to minority group members who aspire to own their own businesses, in uplifting the economic base of the ghetto, and in easing the plight of its inhabitants.
Keywords
Small Business, Economic Base, Black Business, Minority Group Member, Franchise System
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