The anatomy of the macro marketing system
Journal of the Academy of Marketing Science · 1975 · Volume 3 · Issue 2
Abstract
The anatomy of the macro marketing system is developed through the use of a systems methodology. This conceptual model provides academics with a frame of reference for fleshing out the marketing system as it develops over time. Beyond depicting its parts and their interrelationships, the treatise emphasizes a fundamental premise orienting change within the marketing system. Contemporary economic conditions necessitate that the marketing system operate as an aggregate mechanism for the maintenance of minimum costs. This furnishes practitioners with a basis for anticipating the transformation that will take place if the marketing system is to offer its denizens higher quality life styles in the future.
Keywords
Fiscal Policy, Money Supply, American Market Association, Marketing System, Mass Education
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