An investigation into area potential for growth in retail sales
W. Bruce Weale Ph.D., Eldon J. Nosari Ph.D.
Journal of the Academy of Marketing Science · 1975 · Volume 3 · Issue 2
Abstract
The purpose of this study is to present a technique which could be utilized to enhance the locational decision process for particular firms. The basic principle of the technique is to examine the degree to which any one area retains income generated within its boundaries. In this study, the technique is applied to counties in Florida for the year 1971.
Keywords
Income, Personal Income, Retail Sales, Retail Business, Planning District
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