Leisure and consumer behavior

Journal of the Academy of Marketing Science · 1979 · Volume 7 · Issue 4

Abstract

The topic of consumer's leisure-time behavior is receiving increasing attention by marketers as Americans' leisure-related spending rapidly approaches the $200 billion level. This paper first examines the concept of “leisure” and then reviews various measurement issues. It concludes with several marketing implications and suggested issues needing further research.

Keywords

Consumer Behavior, Time Budget, Outdoor Recreation, Recreation Experience, Leisure Behavior

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