General retail patronage loyalty as a determinant of consumer outshopping behavior

Journal of the Academy of Marketing Science · 1985 · Volume 13 · Issue 1

Abstract

Consumer outshopping research has shown there are significant, but weak, relationships between consumers' attitudes toward local retailers and the degree to which they shop in local versus outlying areas. An alternative attitude measurement, retail patronage loyalty, is proposed and empirically evaluated. The loyalty scale was shown to be a stronger and more generalizable predictor of consumer outshopping behavior.

Keywords

Product Class, Nevin, Shopping Behavior, Attitudinal Variable, Shopping Area

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