A conceptualization of the consumer behavior discipline
Journal of the Academy of Marketing Science · 1985 · Volume 13 · Issue 1
Abstract
Consumer behavior, as a social science discipline, is analyzed from a developmental perspective. Seven developmental levels or stages are identified reflecting the growing role of consumer behavior study in applied social settings. A classification schema is also presented in an attempt to categorize consumer behavior research
Keywords
Marketing, Consumer Behavior, Consumer Research, Brand Loyalty, American Market Association
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