Perceived communication skills and resultant trust perceptions within the channel of distribution
Dennis Bialaszewski, Michael Giallourakis
Journal of the Academy of Marketing Science · 1985 · Volume 13 · Issue 1
Abstract
In this study, the link between the perceived appropriateness of a channel manager's communication to distributors and the resultant trust perceptions developed by the distributors is analyzed. Evidence is provided which demonstrates that the degree of trust perceived in a relationship may be contingent upon the perceived adequacy of related communication.
Keywords
Communication Skill, Distribution Channel, Marketing Channel, Good Communication Skill, Channel Relation
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