A comparison of the relative importance of the marketing, financial, and asset management implications of strategic decisions
Journal of the Academy of Marketing Science · 1985 · Volume 13 · Issue 1
Abstract
This study investigates the relative influence of marketing, financial, and asset management strategic decisions on profit performance. The aim of the paper is to assist managers who must determine how to evaluate the strategic alternatives available to them. The basis for the comparison comes from the PIMS research and the Strategic Profit Model.The findings presented suggest that asset management fails to make a significant contribution to explaining the variance in profitability independent of that explained by the other two variable sets. In addition, the study found debt, sales, market share, and cash flow management to be the key measures for predicting profit performance. The findings were also found to be reliable and to have acceptable validity.
Keywords
Cash Flow, Strategic Decision, Financial Management, Asset Management, Sales Growth
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