Software review
Journal of the Academy of Marketing Science · 1990 · Volume 18 · Issue 1
Abstract
Malhotra, Naresh K., Armen Tashchian, and Essam Mahmoud. 1987. “The Integration of Microcomputers in Marketing Research and Decision Making.”Journal of the Academy of Marketing Science15 (Summer): 69–82.ArticleGoogle ScholarMahmoud, Essam, 1988. “Review of Selected Software for Sales Forecasting and Decision Support Systems.”Journal of the Academy of Marketing Science16 (Fall): 104–109.ArticleGoogle ScholarReferencesHertz, David B. (1979), “Risk Analysis in Capital Investment,”Harvard Business Review, Vol. 57 (September–October), 169–181.Google ScholarMalhotra, Naresh K., Ammen Tashchian, and Essam Mahmoud (1987), “The Integration of Microcomputers in Marketing Research and Decision Making.”Journal of the Academy of Marketing Science, Vol. 15, No. 2, 69–82.ArticleGoogle ScholarMcKay, M.D., W.J. Conover, and R.J. Beckman (1979), “A Comparison of Three Methods for Selecting Values for Input Variables in the Analysis of Output from a Computer Code,”Technometrics, Vol. 211, 239–245.ArticleGoogle ScholarDownload references
Keywords
Output Cell, Cumulative Frequency Distribution, Software Review, Sale Forecast, Total Variable Cost
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