How effective are public policy decissions?…The need for a general evaluation model

Robert Anderson Ph.D., R. Eugene Klippel Ph.D.

Journal of the Academy of Marketing Science · 1976 · Volume 4 · Issue 3

Abstract

The successful inplementation of public policy decisions depends heavily upon knowing what information is required by the consumers and knowing the situational factors that determine whether or not the consumer will use the information. Implementation will only succeed if there is an attempt made to educate the consumer through methods other than “full disclosure.” The successful education of the consumer will only succeed if the policy decision makers are able to determine what the consumers need to know and how best to communicate this to them. The purpose of this paper is to present a general methodology for gathering information about groups of consumers or industries that will be affected by the policy decision. One of the major thrusts of the model is the emphasis placed on acquiring the information before the policy decision is made. The second major thrust is the proposal to “test market” policy decisions before they are actually made.

Keywords

Public Policy, Policy Decision, Unit Price, Purchasing Decision, Consumer Credit

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