Book reviews
Ralph M. Gaedeke, Mary Carolyn Harrison, Charles M. Futrell, O. C. Ferrell, Bruce L. Stern
Journal of the Academy of Marketing Science · 1976 · Volume 4 · Issue 3
Abstract
STATICS EUROPEby John M. Harvey (Third Edition), Kent, England:CBD Research Ltd., 1976, 467 pp. $40.00Google ScholarSALES MANAGEMENT: OPERATIONS, ADMINISTRATION, MARKETINGby H. Webster Johnson (Columbus:Charles Merrill Publishing Company, 1976, 486 pp. $13.95)Google ScholarMARKETING DECISION MAKING:CONCEPTS AND STRATEGYby David Cravens, Gerald HIlls,RobertB.WoodruffHomewood, Illinois:Richard D. Irwin, Inc., 1976. 744 pp. $14.95.Google ScholarMARKETING RESEARCH: MEANING, MEASUREMENT, AND METHODby DonaldS.Tull and Del I.Hawkins(New York:Macmillan Publishing Co., Inc., 1976. 736 pp. $13.95)Google ScholarDownload references
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