Population density and type of purchase as explanatory variables in consumer information search
Kenneth J. Roering Ph.D., Carl E. Block Ph.D.
Journal of the Academy of Marketing Science · 1976 · Volume 4 · Issue 4
Abstract
The principal purpose of this study is to bring empirical evidence to bear upon several aspects of consumer prepurchase information search. Particular attention is given to determining the extent to which observable variation in search patterns can be explained by population density and type of products purchased.Attention was drawn to these areas because of what appears to be fundamental weakness in modern regulatory policies and practices directed toward promotional strategies used in the consumer goods market and also because of the increase in the incidents of intervention by both state and federal regulatory bodies in the market place.
Keywords
Search Pattern, Information Search, Federal Trade Commission, High Density Area, American Market Association
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