Sunday shopping and promotion possibilities
Journal of the Academy of Marketing Science · 1976 · Volume 4 · Issue 4
Abstract
This is an empirical study of the Sunday shopper. Demographic data, motives and attitudes and the Sunday Shopping trip are all examined. Cues from the empirical information are identified for possible use in developing an effective promotional strategy.
Keywords
Customer Loyalty, Dollar Amount, Promotional Effort, American Market Association, Shopping Group
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