Pricing and marketing communications: The noneconomic factors
M. Wayne DeLozier Ph.D., Arch G. Woodside Ph.D.
Journal of the Academy of Marketing Science · 1976 · Volume 4 · Issue 4
Abstract
Which noneconomic factors should be considered in pricing products and services? When and how can the pricing manager desensitize the consumer to price? These issues are examined and related to the economic factors in pricing decisions. Ten product, consumer, and psychological pricing questions are asked for the manager to answer.
Keywords
Demand Curve, Price Decision, Fair Price, Store Brand, Sales Representative
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