A reexamination of the concept of privilege groups

Journal of the Academy of Marketing Science · 1981 · Volume 9 · Issue 4

Abstract

The research reported here examines the degree to which Coleman's now famous concept of social class “privilege group” can be generalized outside the historical confines of the automobile market. An examination of the concept over twenty-seven goods and service categories produced mixed results, and raised several questions concerning the usefulness of the concept in segmenting markets.

Keywords

Income, Social Class, Automobile Market, Occupational Class, Service Category

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