Book reviews

Abstract

Marketing ResearchDavid A. Aaker and George S. Day New York: John Wiley and Sons, Inc., 1980, 628 pp., $21.95)Google ScholarNon-manipulative sellingAnthony J. Alessandra, Phillip S. Wexler, and Jerry D. Deen San Diego: Courseware, Inc., 1981, 181 pp., $9.95)Google ScholarHow to select a business site: The executive's location guideJon E. Browning New York: McGraw-Hill Company, 1980, 225 pp., $14.50)Google ScholarCanadian Marketing: Principles and applicationsRene Y. Darmon, Michel Laroche and John V. Petrol Toronto: McGraw-Hill Ryerson Limited, 1981, 512 pp., $23.95)Google ScholarEffective salesmanshipRichard T. Hise Hinesdale, Illinois: The Dryden Press, 1980. 438 pp., $17.95)Google ScholarEstrategias para la planeacion y el control empresarialLaris Casillas Francisco Javier Mexico City: Editorial Trillas, 1978, 343 pp., $11.00)Google ScholarProduct safety and liabilityJohn Kolb and Steven S. Ross New York: McGraw-Hill Book Company,(1980), 688 pp., $29.50)Google ScholarMarketing research and knowledge development: An assessment for marketing managementJohn G. Myers, Willaim F. massy, Stephen A. Greyser Englewood Cliffs, N.J.: Prentice-Hall, Inc., 1989, 306 pp., $20.95)Google ScholarHow to get published in business/professional journalsJoel J. Shulman New York: Amacom, 1980, 258 pp., $14.95)Google ScholarMarketing lawJoe L. Welch Tulsa, OK.: Pennwell Publishers, 1980, 158 pp., $12.95)Google ScholarReferencesAaker, D.A.Multivariate Analysis in Marketing Theory and Applications. Belmont, CA: Wadsworth (1971)Google ScholarBrown, F.E.Marketing Research, A Structure for Decision Making, Reading, Mass.: Addision-Wesley (1980)Google ScholarChurchill, G.A. Jr.Marketing Research: Methodological Foundations, 2nd ed. Hinsdale, Ill: Dryden Press (1979)Google ScholarKinnear, T.C. and J.R. Taylor.Marketing Research, An Applied Approach. New York: McGraw-Hill (1979)Google ScholarTull, D.S. and D.I. Hawkins.Marketing Research, Measurement and Method, 2nd ed. New York: Macmillan (1980)Google ScholarDownload references