The impact of a specialty retail center on downtown shopping behavior
Thomas J. Maronick, Ronald M. Stiff
Journal of the Academy of Marketing Science · 1985 · Volume 13 · Issue 3
Abstract
This article describes a three year longitudinal study of the impact of the opening of a specialty retail center on shopping, dining-out, and entertainment behavior of a random sample of residents of a major metropolitan area. The results show a dramatic increase in the percentage of residents who visited the specialty center for dining-out and entertainment with a residual effect of increased visits to surrounding cultural and entertainment facilities.
Keywords
Shopping Center, Downtown Area, Nevin, Shopping Behavior, Harbor Area
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