Behavioral characteristics of the recreational shopper and implications for retail management
Terrell Williams, Mark Slama, John Rogers
Journal of the Academy of Marketing Science · 1985 · Volume 13 · Issue 3
Abstract
The success of a retail image is dependent upon the retailer's ability to appropriately match store attributes and benefits with target market characteristics. This study indicates that many consumers (recreational shoppers) shop for other than purely economic considerations. The results provide new evidence pertaining to the appropriate retail strategy for attracting such shoppers.
Keywords
Store Brand, Shopping Behavior, National Brand, Personal Advice, Shopping Orientation
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