Book review

Abstract

Advertising and Communicatin Management byMichael L. Ray(Englewood Cliffs, NJ: Prentice-Hall, Inc., 1982, 640 pages, $26.95)Children's Media Marketing, 2nd edition by Carol A. Emmens(New York: Neal Schuman, 1982, 353 pages, $29.95)Google ScholarExploring Marketing Research by William G. Zikmund(Chicago: The Dryden Press. 1982, 657 pp., $19.95)Google ScholarMarketing Research, Second Edition by David A. Aaker and George S. Day(New York: John Wiley & Sons, Inc. 731 pages, $27.95)Marketing: Measurement and Methods, third edition by Donald S. Tull and Del I. Hawkins(New York: Macmillan Publishing Company, 1984, 794 pp., $26.95)Google ScholarThe Sale Manager's Book of Marketing Planning by David W. Cravens(Homewood, Illinois: Dow Jones - Irwing, Inc., 1983, 244 pages, $22.95)Google ScholarProfessional Selling; Text & Cases by Danny N. Bellenger and Thomas N. Ingram(New York: MacMillan Publishing Company, 1984, 418 p.p.)Google ScholarMarketing Management: A Strategic Planning Approach by Victor P. Buell(New York, McGraw-Hill Book Company, 1984, 682 pages, $28.95)Google ScholarMarketing Management: Concepts, Practice and Cases by Robert W. Haas and Thomas R. Wotruba(Piano, Texas: Business Publications, Inc., 1983, 513pp. $28.95)Google ScholarMarketing Theory: Philosophy of Science Perspective by Robert Bush and Shelby D. Hunt(eds.) (Chicago: American Marketing Association, 1982, 315 pages, $24.00.)Google ScholarEmerging Perspectives on Services Marketing: Proceeduings by Leonard L. Berry, G. Lynn Shostack and Gregory D. Upah, (Chicago, Ill.: American Marketing Association, 1983, 146 pages, $16.00)Google ScholarMarketing for Public and Nonprofit Managers by Christopher H. Lovelock dand Charles B. Weinbers(New York: John Wiley, 1984, 607 pages, $29.95)Google ScholarDownload references