A delineation of functional areas of competency considered important to consumer affairs professionals
David J. Fritzsche D.B.A., O. C. Ferrell Ph.D.
Journal of the Academy of Marketing Science · 1982 · Volume 10 · Issue 3
Abstract
Analysis of data collected from practicing consumer affairs professionals resulted in the delineation of functional areas of competency they consider important in performing their jobs. Important competency areas delineated through factor analysis include: general management and legal decisions; consumer project development and implementation; consumer relations and correspondence; research and communications; and consumer-oriented information. Areas of functional competency varied by type of organization, management level of the CAP, age, and sex.
Keywords
Factor Score, Functional Area, Legal Decision, Consumer Education, Consumer Affair
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