Book reviews
Chiou-shuang J. Yan, Philip C. Burger, Philip D. Cooper, Lee D. Dahringer
Journal of the Academy of Marketing Science · 1978 · Volume 6 · Issue 4
Abstract
Long-Range Forecasting: From Crystal Ball to Computer by J. Scott Armstrong (Wiley Interscience, 1978, $24.95, pp. 612.)The Future File: A Guide for People wiht One Foot in the 21st Century by Paul Dicksou (New York: Rawson Associates, 1977. 243 pp. $9.95)Google ScholarMaking the Most of Management Consulting Services by Jerome H. Fuchs (New York: AMACOM, 1975, 214 pp, $12.95)Google ScholarInternational Marketing by Ruel Kahler and Roland Kramer (Cincinnati: South-Western Publishing Co., 1977, 425 pp. $16.50)Google ScholarDownload references
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