Professionalism and attorney attitudes toward legal service advertising
William E. Snizek, Kenneth E. Crocker
Journal of the Academy of Marketing Science · 1985 · Volume 13 · Issue 4
Abstract
Contrary to existing literature in the sociology of occupations, a survey of practicing attorneys does not reveal an overwhelming inverse relationship between attorney professionalism and attitudinal dispositions toward legal service advertising. Only on the professional dimension of self-regulation are attorneys found to significantly oppose the advertising of their services. Based on these findings, advertising by professionals should not be viewed as necessarily antithetical to the delivery of professional services or the self-image of the professional practitioner.
Keywords
Background Factor, Strong Agree, Legal Profession, Virginia Polytechnic Institute, Professional Model
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