Book reviews

Abstract

Day, George S. 1992. “Marketing’s Contribution to the Strategy Dialogue.”Journal of the Academy of Marketing Science20 (Fall): 323–329.Google ScholarHamel, Gary and C. K. Prahalad. 1993. “Strategy as Stretch and Leverage.”Harvard Business Review71 (2): 75–84.Google Scholar————— and —————. 1994. “Competing for the Future.”Harvard Business Review72 (4): 122–130.Google ScholarKerin, Roger A. 1992. “Marketing’s Contribution to the Strategy Dialogue Revisited.”Journal of the Academy of Marketing Science20 (Fall): 331–334.ArticleGoogle ScholarMcWilliams, Gary. 1995. “At Compaq, A Desktop Crystal Ball.”Business Week, March 20, 96–97.Pennings, Johannes M. 1985. “Introduction: On the Nature and Theory of Strategic Decisions.” InOrganizational Strategy and Change, edited by Johannes M. Pennings and Associates, 1–34. San Francisco: Jossey-Bass.Google ScholarPrahalad, C. K. and Gary Hamel. 1990. “The Core Competencies of the Corporation.”Harvard Business Review68 (3): 9–91.Google ScholarReferencesBerry, Leonard L. 1981. “The Employee as Customer.”Journal of Retail Banking3 (March): 33–40.Google Scholar————— 1983. “Relationship Marketing.” InEmerging Perspectives on Services Marketing, edited by L. L. Berry, L. Shostack, and G. D. Upah. Chicago: American Marketing Association.Google ScholarReferencesDrumwright, Minnette E. 1994. “Socially Responsible Organizational Buying: Environmental Concern as a Noneconomic Criterion.”Journal of Marketing58 (3): 1–19.ArticleGoogle ScholarKelly, Majorie. 1994. “To Tell the Truth: After The Body Shop, Are There Any Heroes Left?”Business Ethics8 (September/October): 7–8.Google ScholarMcAllister, Liane. 1994. “Gift Retailers Grow Greener and Greener.”Gifts & Decorative Accessories95 (9): 46–48.Google ScholarWaffle, Robert. 1994. “Green Certification Is Not Needed for Sustained Forestry; Point/Counterpoint.”Wood & Wood Products99 (10): 97–100.Google ScholarReferencesAaker, David A. 1991.Managing Brand Equity. New York: Free Press.Google ScholarTauber, Edward M. 1981. “Brand Franchise Extension: New Product Benefits From Existing Brand Names.”Business Horizons24 (2): 36–41.ArticleGoogle ScholarCompeting for the Future: Breakthrough Strategies for Seizing Control of Your Industry and Creating the Markets of Tomorrowby Gary Hamel and C. K. Prahalad Boston: Harvard Business School, 1994, 327 pagesGoogle ScholarMarketing Exchange Relationships, Transactions, and Their Media edited by Franklin S. Houston Westport, CT: Quorum, 1994, 319 pagesGoogle ScholarThe Rise and Fall of Mass Marketing edited by Richard S. Tedlow and Geoffrey Jones London: Routledge, 1993, 239 pagesGoogle ScholarCorporate Realities & Environmental Truths by Steven Bennett, Richard Freierman, and Stephen George New York: John Wiley, 1993, 232 pagesGoogle ScholarGreen Marketing: Challenges and Opportunities for the New Marketing Age by Jacquelyn A. Ottman Chicago: NTC Business Books, 1992, 188 pagesGoogle ScholarBrand Marketing: Building Winning Brand Strategies That Deliver Value and Customer Satisfaction by William M. Weilbacher Chicago: NTC Business Books, 1993, 210 pagesGoogle ScholarThe 22 Immutable Laws of Marketing by Al Reis and Jack Trout New York: Harper Business, 1993Google ScholarDownload references