Book reviews

Abstract

Market Forces and World Developmentedited by Renee Prendergast and Frances Stewart New York: St. Martin’s Press, 1994, 217 pagesGoogle ScholarMarketing in a Multicultural World: Ethnicity, Nationalism and Cultural Identityedited by Janeen Arnold Costa and Gary J. Bamossy Thousand Oaks, CA: Sage, 1995, 352 pagesGoogle ScholarMarketing to China: One Billion New Customersby Xu Bai Yi Lincolnwood, IL: NTC, 1991, 150 pages, $16.95Google ScholarMultinational Companies in United States International Trade: A Statistical and Analytical Sourcebookby F. Steb Hipple Westport, CT: Quorum Books, 1995, 315 pagesGoogle ScholarFundraising for Non-Profitsby P. Burke Keegan New York: HarperPerennial, A Division of Harper-Collins, 1994, 215 pagesGoogle ScholarStrategic Marketing for Educational Institutions,2d ed. Philip Kotler and Karen F. A. Fox Englewood Cliffs, NJ: Prentice Hall, 1995, 484 pagesGoogle ScholarReferencePanitz, E. 1989. “Psychometric Investigation of the Mach IV Scale Measuring Machiavellianism.”Psychological Reports64:963–968.Google ScholarDownload references