Developing global products and marketing strategies: A rejoinder
A. Coskun Samli Ph.D., James R. Wills Ph.D., Laurence Jacobs Ph.D.
Journal of the Academy of Marketing Science · 1993 · Volume 21 · Issue 1
Abstract
In this issue of JAMS, Dr. Lyn Amine presents a “comment and an extension” to our previously published article. Such efforts are often constructive, and in this spirit, we present a discussion responding to Dr. Amine’s comments. Our response, combined with Dr. Amine’s comments, hopefully will provide constructive research avenues in international product and marketing strategy development.
Keywords
Consumer Behavior, Marketing Strategy, Early Adopter, Deductive Reasoning, International Product
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