Marketing norms: The influence of personal moral philosophies and organizational ethical culture
Scott J. Vitell, Kumar C. Rallapalli Ph.D., Anusorn Singhapakdi
Journal of the Academy of Marketing Science · 1993 · Volume 21 · Issue 4
Abstract
This study develops a scale, using the American Marketing Association’s code of ethics, to measure the marketing-related norms of marketing practitioners. The scale has five dimensions: 1) price and distribution, 2) information and contracts, 3) product and promotion, 4) obligation and disclosure, and 5) general honesty and integrity. The relative influence of personal moral philosophies and organizational ethical climate on the norms of marketers was also examined in this study.
Keywords
Business Ethic, Ethical Climate, American Market Association, Ethical Ideology, Contract Norm
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