Consumer ethnocentrism: A test of antecedents and moderators
Subhash Sharma, Terence A. Shimp, Jeongshin Shin
Journal of the Academy of Marketing Science · 1995 · Volume 23 · Issue 1
Abstract
This article identifies theoretical antecedents of consumer ethnocentricity and the effect ethnocentricity has on evaluations toward importing products. Hypotheses pertaining to the relationship between the identified antecedents and consumer ethnocentricity are developed based on an extensive review of the ethnocentrism and country-of-origin literatures. Also identified are factors moderating the effect of ethnocentric tendencies on consumers’ attitudes toward importing products. The hypotheses are subjected to an empirical test using data collected in Korea.
Keywords
Confirmatory Factor Analysis, Foreign Product, Domestic Economy, International Business Study, Cultural Openness
Enable JavaScript for citation tools and additional paper interactions.