Toward a Unified Theory of the CSP–CFP Link
Journal of Business Ethics · 2006 · Volume 67 · Issue 2
DOI: 10.1007/s10551-006-9023-7
Abstract
This article proposes a unified theory of the relationship between corporate social performance (CSP) and corporate financial performance (CFP). The theory provides a framework for rationalizing the various and contradictory findings in past empirical research. The theory is based on the parallels between the business and CSR domains, and thus draws on models from economics.
Keywords
corporate financial performance, corporate social performance, profit maximization, social products, stakeholder management, stakeholders utility, unified theory
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