The Role of Strategic Conversations with Stakeholders in the Formation of Corporate Social Responsibility Strategy

Morgan P. Miles, Linda S. Munilla, Jenny Darroch

Journal of Business Ethics · 2006 · Volume 69 · Issue 2

Abstract

This paper explores the role of strategic conversations in corporate social responsibility (CSR) strategy formation. The authors suggest that explicitly engaging stakeholders in the CSR strategy-making process, through the mechanism of strategic conversations, will minimize future stakeholder concerns and enhance CSR strategy making. In addition, suggestions for future research are offered to enable a better understanding of effective strategic conversation processes in CSR strategy making and the resulting performance outcomes.

Keywords

boundary spanning employees, corporate social responsibility strategy, stakeholders, strategic conversations

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