The Ethics Narrative and the Role of the Business School in Moral Development

Journal of Business Ethics · 2009 · Volume 90 · Issue 3

Abstract

Media stories of ethical lapses in business are relentless. The general public vacillates between revulsion, impatience, cynicism, and apathy. The role of the Business School in Moral Development is debated by scholars, accrediting agencies, and Schools of Businesses. It is a question to which there is no easy answer and one with which Business Schools continue to grapple. This article places the concept of “moral imagination,” theories of moral development, and ethics in a behavioral context. It then discusses a staple of business education, the case study, as a form of ethics narrative that provides ethical modeling within that context. Finally, in discussing the narrative role of the classroom professor in ethical modeling, it provides a framework for further discussion of the role of business education in moral development.

Keywords

ethics narrative, moral imagination, storytelling, schools of business

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