Remembering to Forget: The Historic Irresponsibility of U.S. Big Tobacco
Diego M. Coraiola, Robbin Derry
Journal of Business Ethics · 2020 · Volume 166 · Issue 2
DOI: 10.1007/s10551-019-04323-4
Abstract
It was life in the notebooks […] Big, black notebooks. They were three-ring binders, and they looked innocent enough, but those books… it was our Bible […] They were real. Everything was scripted. The script was etched in stone (Veritas talking about the tobacco industry’s strategy, as cited in Kessler2001, p. xi).
Keywords
Historic CSR, Organizational mnemonics, Tobacco industry
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