Product intelligence: its conceptualization, measurement and impact on consumer satisfaction
Serge A. Rijsdijk, Erik Jan Hultink, Adamantios Diamantopoulos
Journal of the Academy of Marketing Science · 2007 · Volume 35 · Issue 3
DOI: 10.1007/s11747-007-0040-6
Abstract
In the last decade, companies have developed a large number of intelligent products. Due to the use of information technology, these products operate somewhat autonomously, cooperate with other products, or adapt to changing circumstances. Based on a literature review and interviews with practitioners, the present article conceptualizes product intelligence and describes a procedure to measure the construct. The article also explores the link of product intelligence to consumer satisfaction through the innovation attributes of relative advantage, compatibility, and complexity. The article considers practical and theoretical implications and identifies future research directions.
Keywords
Product intelligence, Consumer satisfaction, Innovation adoption, Scale development
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