Service-dominant logic: continuing the evolution
Stephen L. Vargo, Robert F. Lusch
Journal of the Academy of Marketing Science · 2008 · Volume 36 · Issue 1
DOI: 10.1007/s11747-007-0069-6
Abstract
Since the introductory article for what has become known as the “service-dominant (S-D) logic of marketing,” “Evolving to a New Dominant Logic for Marketing,” was published in the Journal of Marketing (Vargo, S. L., & Lusch, R. F. (2004a)), there has been considerable discussion and elaboration of its specifics. This article highlights and clarifies the salient issues associated with S-D logic and updates the original foundational premises (FPs) and adds an FP. Directions for future work are also discussed.
Keywords
Service-dominant logic, New-dominant logic, Service
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