Drucker on marketing: an interview with Peter Drucker
Journal of the Academy of Marketing Science · 2009 · Volume 37 · Issue 1
DOI: 10.1007/s11747-008-0111-3
Abstract
Authors and AffiliationsPeter F. Drucker and Masatoshi Ito Graduate School of Management, Claremont Graduate University, 1021 N. Dartmouth Ave, Claremont, CA, 91711, USAJenny DarrochAuthorsJenny DarrochView author publicationsSearch author on:PubMedGoogle ScholarCorresponding authorCorrespondence toJenny Darroch.
Keywords
Marketing, Stock Price, Chief Executive Officer, Manage Customer Relationship, Customer Loyalty
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