A tribute to Peter Drucker: editors’ introduction to the special issue
Jenny Darroch, George Day, Stan Slater
Journal of the Academy of Marketing Science · 2009 · Volume 37 · Issue 1
DOI: 10.1007/s11747-008-0113-1
Abstract
A complete list of Drucker’s major books is provided as an appendix inManagement: Revised Edition(Drucker2008, pp 537–549)Drucker was influenced by the first articulation of the marketing concept in theGeneral Electric Annual Report, New York: 1952, page 21.
Keywords
Marketing, Corporate Social Responsibility, Market Orientation, Marketing Scholar, Digital Video Disc
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