Supply chain technology: the role of environment in predicting performance

Beth Davis-Sramek, Richard Germain, Karthik Iyer

Journal of the Academy of Marketing Science · 2010 · Volume 38 · Issue 1

Abstract

The research examines the moderating effect of environmental unpredictability on the relationships of two supply chain information technologies (IT) on operational and financial performance. The results show that the greater the environmental unpredictability, the weaker the effect of B2B e-commerce that integrates the firm with supply chain members on operational and financial performance. In contrast, the greater the environmental unpredictability, the stronger the effect of supply chain analytic IT that fosters operational and strategic decision-making on operational and financial performance.

Keywords

IT, Performance, Supply chain management, Environmental unpredictability

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